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Coolers Wine Coolers are made to keep bottles of wine at the ideal temperature. They also guard against humidity that could cause wine to degrade and alter its flavor. These sweet drinks usually contain real fruit juice and are low in alcohol (4-6% ABV). However, they're not wine. The History of Wine Coolers The wine cooler has been the way of many trends which gained traction and then falling out of fashion. But what exactly is the definition of a wine cooler? And how did it become a popular drink? A wine cooler is a drink that mixes traditional wine with fruit juice or syrup. It's a refreshing sweet drink that is perfect for the summer. It's also a great choice for those looking to stretch their bottle of wine. When the wine cooler was first introduced to the market, it became an extremely popular drink for adults who wanted an easy drink that was refreshing and easy to drink. It was distributed by major distributors like California Cooler Seagram's and Bartles & Jaymes. At their peak in the 1980's, sales from wine coolers exceeded a billion dollars per year and accounted for 20 percent of all wine consumed in the US. But their popularity began to decrease in the beginning of the 1990's. This was due to changes in the federal excise tax, which made the blending of wine and water less profitable. This was the beginning of the end for the wine cooler, which was quickly replaced by malt-based beverages like Zima and Mike's Hard. In the present the wine cooler has been making a comeback due to independent wine drink producers who are focusing on making drinks that are high-quality and with short ingredient lists. They are also insisting on using more natural wines and fruit flavors. A lot of people prefer to purchase pre-made wine drinks. However, if you want to make your own wine coolers by mixing wine with fruit juice or syrup, it is possible to make them yourself. They are available at numerous grocery stores, liquor stores and specialty wine retailers. These ready-to-drinks, apart from being delicious and convenient can also be great for any picnic or BBQ. They can be served on the rocks or with a twist of citrus zest. Certain of these drinks can even be frozen, which makes them an ideal choice for outdoor entertaining. If you are aware of the correct temperature for your wine cooler the drinks can be a wonderful choice for any occasion. The California Cooler The 80's saw the beginning of the big wine cooler craze, and the company that started it all was California Cooler. The bottled concoctions were a blend of white wine, fruit juice and other flavors. They were hugely popular. The company behind the concoctions was called California Bottled Products, and it was founded in the beginning with founders Michael Crete and his high school buddy Stuart Bewley. They took care of everything, including bottling, brewing and sales. By 1984 the company was selling 10 million cases a year. This prompted giant wine makers like Gallo to join the fray and flood primetime TV with ads featuring their versions of California Cooler. These included the endearing old yokels Frank Bartles, and Ed Jaymes. By the end of the decade, it was all over. Taxes were the death knell of the product in 1991, as Congress doubled the tax on wine excise to $1.07 a gallon. This drove up the cost of making a wine-based cooler and was soon eclipsed by sweet carbonated malt beverages like Zima and Smirnoff Ice. However, it is possible that coolers will make an appearance. With a new generation coming of old age, it could be that they are eager to accept the irreverent blend of malt and wine. liquor. They may also appreciate the possibility that a cooler could serve as an energy-saving alternative to a refrigerator. A wine cooler is ideal for a deck or patio. It has screen covers to let cool air in from the outside. This beverage cooler that can be collapsible is not just a great wine cooler, but also ideal for picnics and camping. It can be folded flat to fit in your trunk, and is easy to move with a handle on the top and robust wheels. Once it's set up, you can store a large amount of food and drinks in it. It can be used as a chair and will keep your drinks cool. This cooler comes with an adjustable shoulder strap, so it is easy to carry even when fully filled. The 80's Craze In the 1980s wine coolers were all the rage. The fizzy blend of white wine and fruit flavorings was able to rise from obscurity to become the drink that was popular for beach parties, picnics and informal gatherings. The low alcohol content of the beverage was a hit with a wide audience, and it became a symbol of laid-back fun. The popularity of wine coolers grew to the point that large companies entered the market, and a range of brands were launched with a variety of flavors. The most successful were Bartles & Jaymes and Seagram's Escapes with a wide range of fruity flavors that made them household names. The 80s craze of chilled, ready-to drink concoctions also fuelled an expansion in sparkling wine industry. The yuppies wanted to show their newfound wealth and began drinking champagne and sparkling wine. At the time, sparkling wines were more expensive than table wine, but they still provided an easy-to-drink alternative to full-bodied, heavier reds and whites. These frothy libations were an excellent alternative to full-bodied, heavier reds and whites at an era when wine lovers were becoming averse to any wine that didn't bear the label “vin d'vigne”. The wine cooler trend started to fade towards the end of the decade. A huge increase in excise tax forced manufacturers to switch to malt-based beverages. By 2006 the category had dropped to less than one percent of sales. Coolers are now making a small return. A lot of people still refer to these wine coolers as wine coolers, whereas cocktail enthusiasts call them drinks called spritzers or an aperitif. They are a great means to stretch bottles and adding sweetness to a lighter alcohol beverage. They are also refreshing on hot days. There is no official definition of a wine cooler and many items do not contain wine. wine fridge freestanding Frydge If you're a snobbery about wine with a large collection or simply searching for a product that can keep your favorite bottles chilled to the ideal temperature for serving, there is a perfect cooler out there for you. Before you decide on a wine refrigerator consider the space you have available and the quantity of bottles you'd like to store. Also consider whether you'd like a built-in wine refrigerator which is built into cabinetry, or a freestanding model that can be placed anywhere in your home. Wine coolers are a great addition to any kitchen however, they can also be used in bars, restaurants, hotels, spas and other establishments serving beverages. These specialized refrigerators are designed to keep bottles cool and store them at the ideal temperature for serving and are the best way to ensure that your customers will be able to enjoy their drinks to their highest potential. With an array of dual-zone and single-zone options available, it's important to select the best wine refrigerator for your company. If you're just beginning, then a single-zone cooler will probably be sufficient. However, as your tastes change, you may want to upgrade to models with two zones that can accommodate different types of wine simultaneously. If you're a snob at wine or simply want a quality wine cooler, look no further than the BruTank Vino Bottle Cooler Portable. This double-walled, vacuum-insulated cooler will keep your wine or other bottles chilled for up to 6 hours without the necessity of ice. This cooler is ideal for barbecues in the backyard, picnics and dinner celebrations. The users love the attractive design and small size of this wine cooler, which is ideal for homes with little storage space. The compressor system of this cooler is also loved by customers for its quiet operation and precision temperature control. Many are also pleased with the locking mechanism, which offers an added layer of security for wine bottles.